Plumbing lead generation is a solved problem. Conversion is not.
There is no shortage of ways to buy plumbing leads. LSAs, Google Ads, Angi, HomeAdvisor, Thumbtack, direct mail, door hangers. What is missing is the plumbing shop that closes 60 percent of the leads it already pays for.
FieldMetrx™ is built for the second half. We do not sell you leads. We make sure the leads you already have turn into booked, invoiced, and paid jobs.
Answer every lead the second it comes in
Speed to lead is the single strongest predictor of close rate in home services. A lead answered in under 60 seconds books three to five times more often than one answered in 10 minutes.
Axel™ answers instantly, day or night, and books the visit. Your speed to lead becomes zero, and your close rate goes up without another dollar of ad spend.
Price and quote the lead in one visit
The second biggest killer of plumbing leads is the follow up quote. You go, you look, you say I will email you a number. The homeowner calls the next name on the list before your email arrives.
A flat rate price book on the tech's phone means the quote lands in a proposal on the homeowner's phone before the truck leaves the driveway. Every lead gets closed on the first visit or not at all.
- ·Answer in under 60 seconds with Axel™.
- ·Quote at the curb from a flat rate price book.
- ·Send a good, better, best proposal from the driveway.
- ·Capture the signature on the homeowner's phone.
Track lead source to booked job, not lead source to call
Most shops track marketing on call volume. That is why you cannot tell if LSAs are working. Track lead source to booked job and the truth shows up fast.
FieldMetrx™ ties every source to its booked revenue so you can pour money into what works and cut what does not.
The math on plugging the lead leak
Take a shop that gets 100 leads a month at a 30 percent close rate. Push close rate to 50 percent with instant answering and same visit proposals. That is 20 more booked jobs a month from the same lead spend. On a $2,500 average ticket, that is $50,000 more revenue for zero extra marketing dollars.
That is what plumbing lead generation should really be about.
Frequently asked
Do you sell plumbing leads?
No. We make sure the leads you already buy turn into booked jobs. Keep your lead sources. Plug the conversion leak.
What is a good close rate on plumbing leads?
Below 30 percent, there is a leak worth fixing. Above 50 percent, the shop is running well. Most shops we start with land between the two.
Does this work for sewer and drain lead generation too?
Yes. Higher ticket sizes and emergency calls make the same instant answer, same visit close playbook even more valuable.
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Stop losing jobs to a slow phone and a sloppy quote.
Axel™ answers every call and FieldMetrx™ turns the visit into a proposal that closes. Only 3 Founders Circle spots left.
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