Marketing for plumbers is not the leak most owners think
The average plumbing shop pays for leads, gets calls, and then loses 30 to 50 percent of them between the ring and the booked job. That is not a marketing problem. That is an intake problem sitting inside a marketing budget.
Before you spend another dollar on Google Ads or LSAs, close the leak between the ring and the truck. Then every marketing dollar starts working twice as hard.
Answer every call, or stop paying for them
Homeowners with a leak do not leave voicemails. They call the next name on the list. If you are paying $80 per LSA click and half the calls go unanswered, you are lighting money on fire.
Axel™ is the AI receptionist built into FieldMetrx™. He answers day or night, gathers the details, and books the visit. Every paid marketing click becomes a real conversation.
- ·Answers every call, weekends and after hours included.
- ·Books the visit and texts you the details.
- ·Never puts a paying homeowner into a voicemail box.
Track marketing by booked job, not by call
A call is not a lead. A booked job is a lead. Track marketing spend against booked revenue, not against how many times the phone rang, and the picture usually flips overnight.
FieldMetrx™ ties every booking back to its source, so you can finally see which marketing dollars pay you back.
Close what you already paid to attract
The cheapest lead you will ever get is the one you already paid for. The best marketing move most plumbers can make is a proposal that closes at the door. Camera footage, a clean good, better, best price, and a signature button on the homeowner's phone.
That is the marketing multiplier no ad agency will sell you. FieldMetrx™ builds it into every job.
What we do not do
FieldMetrx™ is not a plumbing marketing agency. We do not run your ads, build your site, or manage your Google profile. What we do is make sure every lead your marketing already generates turns into a real booked job.
Keep your agency. Plug the leak they cannot see.
Frequently asked
Do you run Google Ads or LSAs for plumbers?
No. We plug the leak between the click and the booked job. Keep your agency and pair them with FieldMetrx™.
Will this help my marketing ROI?
Almost always. Most shops book 20 to 40 percent more jobs from the same ad spend after Axel™ starts answering the phone.
Can I track marketing sources in the app?
Yes. Every booking has a source, so you can see which channels bring booked revenue and which just bring rings.
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Stop losing jobs to a slow phone and a sloppy quote.
Axel™ answers every call and FieldMetrx™ turns the visit into a proposal that closes. Only 3 Founders Circle spots left.
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